Trampoline Pictures

Landing pages have the ability to capture and keep us as the no-fly paper airplane or repel us like jumping on the trampling. The question is what impact does your landing page have on the people who visit your website. As I talk to people who are just getting into SEO (Search Engine Optimization), all focus on our rankings in traffic. We must remember that "rankings" and "trafficking" is not the end but a means to an end. That end is visitors to your site that take advantage of the solutions you propose. We have a lot of traffic on our site, but if nobody takes long enough to see if our solutions can solve their problems then that traffic does not mean anything.

A lot of thought should go into your landing pages, both in terms of search engine and point of view of the customer.

From the perspective of search:

This topic is covered in 101 search engines Paid Vs Natural Search and I will not go into details here.

From the perspective of customers:

Your landing page should do one thing, answer the questions that the researcher had in mind when he typed in his key words. The type of researcher in his search terms because he has a problem, need a solution or is in a kind of "pain". You have about two seconds to convince him that you understand what he saw and what he needs. The last thing a researcher wants to see is that you can jump higher, run faster and do better than the competition. It simply does not care (yet). In addition, most of the sites he has visited said they probably do. The challenge is to show the searcher that you have the answers to his needs. How can we do?

1. Think about all the questions that you may be on the mind of a visitor to that specific landing page.

2. Choose one of the questions as the title of this specific landing page. Use the questions that other points in or on topics in the outline of the page.

3. The content under each heading, a description of the problem. It is very important that when you describe the problem that you do from the perspective of your customer.

4. After describing two or three scenarios that your client may fall into closing with the paragraph that describes your skills to cope with the above scenarios. This is where you put me in the way years of experience, the combined experience of your team or your experience on the market.

5. The last thing is to have a call to action. The idea is that if your client falls into one of the scenarios described, it would be natural for them to make the call to action to get help for their problem.

For example, if someone did a search on the long-term care insurance, they can have a general idea of what you are looking for. When they come to a landing page has a question as "what happens to your nest egg if you have an illness or injury that requires long-term care?" Then in the description of the problem that they read a year of long-term care can cost between $ 90,000 and $ 130,000 and, in consequence of this high cost, it will either force you into bankruptcy or dependency on your children or family to take care of you. (Not a pretty picture.) After adding your skills, whatever you put in your call to action. It could be something like "for a free estimate and help you understand your options complete the form below and one of our experts will contact you within 48 hours. "

So the question remains, your landing pages or flypaper trampolines? If you are not sure give us a call and we will do a free evaluation of your site. This will determine the changes or not, or in sight.